One of the simplest, most magical tricks to great customer service.

I’m going to share a secret with you. No, really. It’s something I’ve done ever since I started working, something I try to pass on to people everywhere I work, and something I’ll expand upon far more deeply at some point in the future.

It’s a magic trick. And, quite frankly, it’s the single most important thing you can do that will put you on the positive side of the very binary difference between happy customers and unhappy customers.